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| photo: fusion |
A new Univision-ABC channel called Fusion premiers tonight. Unfortunately, I can't check it out for myself, but I have read a couple of articles that talk about the "Latino-aimed" news and entertainment channel.
Fusion claims that its target audience is not just Latinos or Hispanics, but really anyone in the millennial generation that might not find other news channels as appealing. The only obvious aspect of Fusion that is geared towards Latinos is news anchor Jorge Ramos. Other than that, the content on their website seems pretty inclusive to many racial and ethnic groups.
The channel also has more entertainment-based material with things such as: "an animated satire show, comedians taking on sports, a puppet talk show, and an evening program on sex and politics." So if the news doesn't get people in, the entertainment will.
For Latinos, the only local news channels available are Telemundo and Univision, both in Spanish. In comparison with what Fusion has to offer, the two news channels do seem more geared towards an older, more traditional audience.
But does this new channel actually offer millennial Latinos, and millennials of other groups, something worthy of news? Will there be a good balance? Or is this just another MTV-like channel that makes entertainment its main attraction, with the news in the background?
From their website, it looks as if Fusion is off to an okay start. They have a piece on Obama and the NSA scandal, and an interview with Joe Arpaio about his Tent City prison. They also have sections that focus on immigration, women's rights, and justice.
Regardless of how this new channel will keep its audience—mainly through entertainment or news— I think it's interesting that the channel sort of marks where we are as a people in the United States. Inclusion. To have a channel in English that tries to capture the Latino audience is like the start of a beautiful friendship, even if one of the main objectives is money. Isn't is always?
I hope this new fused channel is a sign that Latinos, and other ethnic and racial groups, will be included more in the English-speaking media.
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