Latino Rebels' Open Letter to Fusion

photo: latinorebels.com

Two days after Univision and ABC's Fusion made its debut, the people over at Latino Rebels posted an open letter  to the new channel.

The letter also comes two days after the Morning Show Mash-Up with Good Morning America and Despierta America,

The popular Latino-based website offered their best wishes as well as some advice to Fusion. Latino Rebels also hinted towards their stance on Fusion's decision to market itself to all millennials, instead of solely Latino millennials as the channel originally intended to do.

The opening of the letter reads:

"We are rooting for you guys, ever since you you had said a long time ago that you were going to be a new channel for young Latino millenials. That was cool. Somewhere, that message went from Latino millenials to millenials in general, and even though we scratch our heads about that one, we still wish you tons of luck with the new channel. Having you guys succeed would send a message to the rest of the media landscape that this new multicultural world matters. We admire you for that."

While I agree with Rebels when they say that "that this new multicultural world matters", I also agree with one of the comments on their post that says:

"Fusion is fucking confused....they won't last too long...they suffer from the same exact thing Mun2 and Sitv suffered from. They have NO IDEA who they are or who they are trying to service."

As I said on my last post, it's great that Fusion is bringing Latino interests to a more English-speaking audience, but it may encounter some problems in standing out from other entertainment-news content on television. If it's not sure about who its main audience is, how will they know what content to provide?

It's millennial Latino focus is what made the channel interesting, but if they change their aim then surely other things are bound to change as well. And this is where they may fall back on the Latino interests and audience. I think young Latinos in particular need a news source that appeals specifically to them as English-speaking Latinos, and if Fusion gears away from that, they may not last very long.